Maximum Velocity.
The complete interactive experience. 34 chapters mapping every type of drag in a founder-led business, the architectural fix for each, every tool you need to install it. Built from 25 years inside companies trying to scale past the founder.
Most founders don't have a broken company. They have too much drag.
8 parts. 34 chapters. One operating system.
From the diagnosis you can't unsee to the 90-day sprint that installs the fix.
The Iceberg Principle
Why touch time is the wrong metric, and what the next 33 chapters will replace it with.
The Invisible Problem
The Culture of Desperation cycle. Why good people produce slow output. The Drag Cascade.
The Paradigm Shift
Total Flow Time. Touch time vs wait time. The Eight Types of Drag. Why scaling people doesn't scale companies.
The Founder's Evolution
From operator to architect. The Founder's Triangle. TruePower. The 60-30-10 calendar.
The Velocity Architecture
Decision Rights. The 4+1 Rule. The 5-Gallon Bucket. Critical PathFinder. The operating mechanisms.
The Human System
Trust as infrastructure. The Instinct Evaluator. Hiring velocity. The talent compounding curve.
Real Implementation
The 90-day sprint model. Case studies. Elite Mold. Phoenix Products. What actually changes.
The Movement
What it means to install a system, not just read a book. The next 90 days. The next 5 years.
A taste of what's inside.
Three foundational passages from across the book.
The Iceberg Principle
Walk into any founder-led business and ask the team what they did last week. You will hear a flood of activity. Meetings attended. Emails sent. Decks built. Calls completed. The touch time, in other words. The visible work.
Now ask a different question. From the moment the customer asked for the quote on Monday morning, to the moment they signed it three weeks later — what was happening in those 504 hours? The team can probably account for maybe 8 of them. The other 496 are dark. They were the iceberg.
Most founders manage the 8 hours. Most consulting frameworks optimize the 8 hours. Most productivity tools track the 8 hours. The 496 hours go uninspected because nobody is looking for them, nobody is responsible for them, and nobody has named them. That is the iceberg principle: the cost of your business lives in the part you cannot see, and the part you cannot see is 90 percent of the total.
The Eight Types of Drag
Drag is not one thing. It is eight distinct types, each with its own treatment. Decision Drag is the friction created when too many decisions route to too few people. Handoff Drag is the time work spends in transit between owners. Information Drag is the friction created when the data needed to act is not where the actor is.
Then there is Priority Drag, Capacity Drag, Feedback Drag, Authority Drag, and Trust Drag. Each one has a signature. Each one has a different fix. A founder who diagnoses "we have drag" and applies a single solution to all eight is going to solve none of them. Naming the type is half the work.
The 4+1 Rule
Every person on your team has a capacity number. Most founders treat that number as elastic — give a strong performer more, they will absorb it. The math says otherwise.
Across thousands of hours of observation inside founder-led businesses, the optimal active-project count per person is four. Plus one on deck. Below four, people drift toward looking busy without producing output. Above five, throughput collapses because context-switching cost exceeds work cost. 4+1 is not a productivity hack. It is the sweet spot the math keeps returning to.
Want a chapter before you commit?
Drop your email and we'll send the Iceberg Principle chapter in full — plus a sample of the Eight Types of Drag taxonomy. Free, no card.
Read it before you buy it.
The full Chapter 1 (The Iceberg Principle) + the Eight Drag taxonomy spread. Both delivered to your inbox in under 60 seconds.
Pick the depth that matches the urgency.
Three paths into the operating system. Most founders start with Maximum Velocity. Some go straight to the depth.
- 34 chapters · 7 appendices
- The full Eight Drag taxonomy
- The 90-day sprint model
- Decision Rights · 4+1 Rule · TruePower
- Critical PathFinder · 5-Gallon Bucket
- Lifetime access to updates
- 8 to 15 Foundation Assessments
- Establish your bearing · Identify your headwinds
- Scored, benchmarked diagnostic
- Companion to Maximum Velocity
- For founders who want the diagnosis named
- Direct founder engagement
- 90-day sprint executed live
- Decision rights architecture
- Drag-removal protocols installed
- Founder + top 3 leaders worked with directly
- Limited capacity each quarter
How many more annual cycles?
Plan in January. Behind by March. Reactive by Q3. Post-mortem in December. New plan in January. This year doesn't have to be one of them.
Get Maximum Velocity · $147 →